Hugo Jenkins

Have you ever had an argument about a progress indicator in a signup form? These elements, also known as progress steppers, signpost the way to TRILLIONS of dollars worth of customer purchase interactions every year. Recently, I noticed a debate raging on LinkedIn about which progress UI pattern was more

Returning users make up a huge proportion of traffic to sites and products that have customer account functionality. Are customers of these businesses served with speed and efficiency when they try to log in? Or is a single word or visual treatment sending them the wrong message? I wanted to